ISCP课程计划

全球视野短期课程计划（International Short-term course Program），简称ISCP课程计划，是一项专为国际学生设计的短期课程项目，旨在利用寒暑假或业余时间，通过一系列精心策划的课程，帮助学生拓宽国际视野，掌握前沿知识，提升专业技能。

该课程拟面向全球高水平大学在读学生，接受其所就读大学委托开展，依托必赢丰富的国际化教育资源和先进的教学理念，为学生提供与国际接轨的教育体验，与来自不同文化和专业背景的人士交流，促进跨文化理解与合作，有助于提升学生的国际视野和全球竞争力。

一、学习目标：
▸ 拓宽国际视野，了解全球发展趋势。
▸ 掌握前沿技术和理论知识，提升专业素养。
▸ 增强跨文化交流能力，提升国际竞争力。
▸ 积累实践经验，为未来职业发展打下坚实基础。

二、项目优势：
▸ 国际化师资力量：汇聚顶尖学者和行业专家，为学生提供最前沿的教学指导。
▸ 多元化课程体系：涵盖六大前沿领域，每个领域均有丰富课程供学生选择。
▸ 灵活学习时间：利用寒暑假或业余时间，不影响学生正常学业。

三、课程方向及课程设置：
1.AI技术
▸ 机器学习基础
▸ 深度学习原理与应用
▸ 自然语言处理
▸ 计算机视觉技术
▸ 人工智能伦理与法律
▸ AI在医疗领域的应用
▸ AI在金融领域的应用
▸ AI项目实战

2.经济视野
▸ 国际领导力和商业影响力
▸ 区域经济一体化研究
▸ 商业集团的高级财务报告和分析
▸ 当代市场中解读分析消费者行为
▸ 数字文化与生活
▸ 跨国企业经营管理
▸ 中国企业的战略管理
▸ 金融市场与投资策略
▸ 数字经济与商业模式创新
▸ 应用金融与计量经济学
▸ 国际经济与政策分析
▸ 数字媒体分析和学习

3.新媒体传播
▸ 新媒体概论与趋势
▸ 社交媒体营销策略
▸ 跨文化传播技巧
▸ 数据新闻与可视化
▸ 网络舆论分析与引导
▸ 新媒体内容创作与编辑
▸ 短视频制作与传播
▸ 新媒体项目管理

4.数字经济
▸ 数字经济基础与趋势
▸ 数字金融与支付技术
▸ 区块链原理与应用
▸ 大数据分析与挖掘
▸ 物联网技术与应用
▸ 云计算与数据中心管理
▸ 人工智能与数字经济融合
▸ 数字经济政策与法规

5.信息技术
▸ 网络安全与防护
▸ 云计算与大数据处理
▸ 数据库系统设计与优化
▸ 移动应用开发技术
▸ 网络通信与协议分析
▸ 人工智能与物联网技术
▸ 软件开发与项目管理
▸ 信息系统集成与测试

6.大健康产业发展
▸ 全球健康产业趋势分析
▸ 生物医学工程技术
▸ 公共卫生与疾病预防
▸ 医药创新与研发管理
▸ 健康管理与数据分析
▸ 老年健康与养老服务
▸ 心理健康与心理咨询
▸ 大健康产业政策与法规

四、学习成果
▸ 经考核合格，学员将获得由必赢颁发的继续教育结业证书。
▸ 掌握该课程的核心知识和技能，提升自身的竞争力和就业机会。
▸ 通过与国内外专家、学者和行业精英的交流与合作，拓展人脉资源，为未来的职业发展打下坚实基础。|

ISCP课程计划为国外高水平大学在读学生提供了一个难得的学习机会，通过丰富的课程设置、顶尖的师资团队和国际化的学习环境，帮助学生提升专业技能和国际视野。我们相信，ISCP课程计划将为培养具有全球竞争力的高素质人才做出积极贡献。

The International Short-term course Program (ISCP), is a short-term course programme specially designed for international students, aiming to help students broaden their international horizons, acquire cutting-edge knowledge and improve their professional skills through a series of carefully planned courses during summer and winter holidays or in their spare time.

The programme is intended for students enrolled in high-level universities around the world, and is commissioned by the universities they are studying at. Relying on the rich international educational resources and advanced teaching concepts of Peking University, the programme provides students with an educational experience that is in line with international standards, and promotes cross-cultural understanding and cooperation through exchanges with people from different cultures and professional backgrounds, which helps to enhance students' international outlook and global competitiveness.
 

1.Learning Objective:
- Broaden the international vision and understand the global development trend.
- Master cutting-edge technology and theoretical knowledge, and improve professionalism.
- Enhance cross-cultural communication ability and international competitiveness.
- Accumulate practical experience and lay a solid foundation for future career development. 

2.Advantages of the programme:
- Internationalised faculty: bringing together top scholars and industry experts to provide students with the most cutting-edge teaching guidance.
- Diversified curriculum system: covering six cutting-edge fields, each field has abundant courses for students to choose.
- Flexible study time: Use summer and winter holidays or spare time, without affecting students' normal studies.

3.Course Orientation and Curriculum:

▸ AI Technology
- Machine Learning Fundamentals
- Deep Learning Principles and Applications
- Natural language processing
- Computer vision technology
- Artificial Intelligence Ethics and Law
- AI in Healthcare
- AI in Finance
- AI Project Practice

▸ Economic Perspectives
- International Leadership and Business Impact
- Applied Finance and Econometrics
- Advanced Financial Reporting and Analysis for Business Groups
- Interpreting and Analysing Consumer Behaviour in Contemporary Markets
- Digital Culture and Life
- Digital Media Analysis and Learning
- Strategic Management for Chinese Companies
- Financial Markets and Investment Strategies
- Digital Economy and Business Model Innovation
- Regional Economic Integration Studies
- International Economic and Policy Analysis
- Management of Multinational Enterprises

▸ New Media Communication
- Introduction and Trends of New Media
- Social Media Marketing Strategy
- Cross-cultural Communication Skills
- Data Journalism and Visualisation
- Online Public Opinion Analysis and Guidance
- New media content creation and editing
- Short video production and dissemination
- New media project management

▸ Digital Economy
- Fundamentals and Trends of Digital Economy
- Digital Finance and Payment Technology
- Blockchain Principles and Applications
- Big Data Analysis and Mining
- Internet of Things Technology and Application
- Cloud Computing and Data Centre Management
- Artificial Intelligence and Digital Economy Integration
- Digital Economy Policies and Regulations

▸ Information Technology
- Network Security and Protection
- Cloud Computing and Big Data Processing
- Database System Design and Optimisation
- Mobile Application Development Technology
- Network communication and protocol analysis
- Artificial Intelligence and Internet of Things
- Software Development and Project Management
- Information system integration and testing

▸ Health Industry Development
- Analysis of global health industry trends
- Biomedical Engineering Technology
- Public Health and Disease Prevention
- Pharmaceutical Innovation and R&D Management
- Health Management and Data Analysis
- Elderly Health and Elderly Service
- Mental Health and Psychological Counselling
- Health Industry Policies and Regulations

4.Learning Outcomes
-Upon passing the assessment, students will receive a certificate of completion for continuing education issued by Peking University.
- Master the core knowledge and skills of the programme and enhance their competitiveness and employment opportunities.
- Through exchanges and co-operation with experts, scholars and industry elites at home and abroad, students can expand their network of resources and lay a solid foundation for their future career development.

The ISCP programme provides a rare opportunity for students studying in high-level foreign universities to enhance their professional skills and international outlook through a rich curriculum, top-notch faculty and an international learning environment. We believe that the ISCP programme will make a positive contribution to the cultivation of globally competitive high-quality talents.